how to build lasting customer relationships

RESPECT — We treat each client with respect, no matter what package they choose to book with us. I know vendors who treat their highest-paying clients with the most attention and the lowest-paying with the least attention, but I am someone who has grown up with the philosophy that you treat the janitor with the same respect you would the President, as one, is not a better person than the other. Every person deserves respect and honor, and each person has a story that we don’t fully know. And our clients feel that — we do not talk down to anyone, even if they need a lot of education on the planning process.